Thursday, September 13, 2007

Dominican Republic: Belky's Salon


Youtube ad for Belky's Salon
Off-camera: Hey Apolinar! Since when did you come out with a beauty salon!
[Title: Apolinar Martinez de la Rosa, President and Administrator]
Apolinar: Well, my daughter, this one here, I always saw her come back... [off-camera, a rooster's call interrupts him, Apolinar looks annoyed] ...from the salon with the flu. I decided to open a salon that had hot water. Zero flu! beautiful hair!
Off-camera: And what services does Belky's Salon offer?
Apolinar: Hair washing and drying, manicure and pedicure, dying, normal trimming of pointy and curly hair, we also cut men's hair... [reading from sign on the wall] ...for make up and bows for 15th birthdays and weddings please make advance reservations... [Apolinar is then shown in the kitchen next to the oven] ...and always remember that we wash your hair with warm water! If the electricity fails? We boil the water!
BELKY'S SALON LOGO IS SHOWN ON SCREEN
(hm, seems familiar): BELKY'S SALON: WE WASH YOUR HAIR WITH WARM WATER!
Apolinar's daughter: Belky's Salon, we wash your head with warm water [wink!]
Apolinar to customer: Isn't it warm?
Customer raises her hands to heaven:
This water is DIVINE!

Then again, as my friend Mariano from Buenos Aires has asked, could it be a hoax? The sign that is shown on the wall has some tidy grammatical errors that ads to the hilarity but it also has a sticker that reads tingola.net (the image is prominently featured on Salon Belky's website). If you head there you'll see that they're a t-shirt company and they prominently display the iconic shirt.

Smart promotional ploy? Seems like it!

1 comment:

pleasantlyfurious said...

While I also think it's a joke, I have totally been in a salon in DF that could be a Belky's franchise :)