It wasn't sporadic protests expressing outrage at the use of stereotypes in Details magazine's back-page feature "Gay or..." that ultimately shut it down.
A post today in Advertising Age's Adages blog says that Daniel Peres, the magazine's editor, has pulled the plug on the feature saying "It had simply run its course. It was getting difficult coming up with good ideas."
In 2004 a number of Asian American and gay organizations staged a protest outside Fairchild Publications, home of Details, over a "Gay or Asian" feature - which elicited an apology from Peres.
In 2005 there was also a more limited reaction regarding a "Gay or Rapper" feature though greater outrage failed to materialize.