Thursday, May 13, 2010

Fuck you, AIDS

The Summit International Awards, an international agency based in Portland which recognizes "companies and individuals that produce outstanding marketing, advertising, design and interactive communications" has just announced their 2010 roster of Summit Creative Awards winners and, among them, is two mentions for an HIV prevention campaign developed by the Coordinadora Gai Lesbiana de Catalunya (CGL) from Spain.

Dos Manzanas reports that the awards are seen as the Oscars of the advertising world. They also reached out to Antonio Guirado, Coordinator of the CGL, who said:
It is an unexpected honor to have received this double award, in competition with designs from 24 countries from the whole worlf and authors of great stature.  We dedicate this double award to all the volunteers who fight against HIV/AIDS, as well as those who have been taken by this illness.
The advertising agency who designed the print and video campaign is Barcelona's Suigeneris.  The video posted below begins with the words:
To you, who has fucked us during so many years, who CRUSH us all, young people, older people, women, men, heterosexuals and homosexuals.  To you, ABOMINABLE being... we say...
You'll probably get the rest...

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