Transgender rights activists in Chile are taking a page from activists in Argentina in launching an effort to pass a comprehensive gender identity law along the lines of the one that just went into effect in the neighboring country.
The successful efforts in Argentina included a number of brilliant transgender rights ads that sought to change public perception about transgender individuals and highlight the discrimination they face on a daily basis (see this, this and this).
The Chilean Transexual Organiztion for the Dignity of Diversity (OTD) has already produced a couple of ads confronting discrimination against transgender individuals but yesterday they launched a specific campaign advocating for a nationwide gender identity law.
You can check the first two submissions here and here.
You can follow the campaign on Facebook here.
Here is the inaugural campaign video launched yesterday by the OTD (turn annotations on for translated subtitles)...